What does “quality casino” mean and why a player should be interested in understanding it?
We agree that even in the undifferentiated world of online casinos, there may be different nuances and that the concept of quality casino may be a subjective question for many.
In fact, every player has their own quality expectations and different tastes. Some like to spend their free time playing slots, others prefer to play table games. Still others love to bet on football matches and occasionally pop into the casino.
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The character of a person, his background or his upbringing affect his expectations and therefore the perceived quality.
We specify these -apparently unrelated-things because the quality of any product or service can never be separated from the expectations of a customer or user.
For the reason above, the fundamental thing is that the online casino is clear in the communication of its service and that it keeps its promise.
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For example, if a casino claims to offer a 24/7 customer service which is actually not available in the evenings and weekends, when most players play, the expectations of the player will be disregarded and the perceived quality of the casino will be low.
In this case, we cannot speak of a quality casino even if it offers more games and features than other sites.
aving made this necessary premise, there are other factors, which, from our point of view, determine the quality of an online casino.
What are the factors of a quality casino?
The first factor that separates a quality casino from another casino is security. By security we mean several aspects.
Since we are talking about quality casinos in the United Kingdom, the necessary condition is to obtain a gaming license issued by the UKGC.
Any casino without this license operates illegally in the UK. You have no guarantees if you play in an unlicensed casino, no quality standards.
Quality casinos, after obtaining a license, assume the responsibility of complying with strict rules that determine, for example, the verification of identity and age, control of payments and non-speculative marketing communication.
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Regarding this last point, it is not possible to promote the casino as a source of income or a means to get rich, it must always be communicated that only people of legal age can play and any bonus must show the terms and conditions unambiguously.
Not only that, but a quality casino must offer its players all the means necessary to maintain control over their gaming activity: therefore, allow you to easily set the deposit limits, give the possibility to totally self-exclude, to cancel the account and give support to those who have serious gambling problems.
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In addition to this, a quality casino must ensure that transactions take place securely, through an SSL encrypted connection. It might seem trivial, but we have found some big names in gambling who still have an unsafe site.
Casinos that do not comply with these strict rules risk very hefty fines and in extreme cases they can lose their license.
Therefore, having a license is a necessary condition to legally operate in the UK, but not sufficient to be considered a quality casino, as the license can be revoked.
Customer support of a quality casino
After security, in our view, the second factor that determines a quality casino is customer service.
Offering quality customer service means taking care of your customers. Solving the problems that a player may have means guaranteeing a better experience.
The faster and more efficient the customer service, the less time players waste sorting out problems and the more time they have to play. This is an advantage not only for the players but especially for the casinos.
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However, many casinos ignore or neglect the importance of this feature, penalizing players, who ultimately opt to play elsewhere.
Some key points regarding high quality casino’s customer support are:
• Players can easily find the customer support area in the casino site
• Presence of a FAQ section where the most common problems are addressed
• Several methods of assistance are offered, including live chat and email support
Games offered and usability
It goes without saying that the games offered are the very product of a casino. Hence, the more types of games offered and the better the partnerships with major providers, the better the quality of the casino.
For sure online slots are the most popular games in online casinos, and the UK market is no exception. That’s why for many, to consider a quality casino as such is simply a matter of evaluating its slots’ portfolio.
Very often, slots occupy the most prominent areas of online casinos and have the biggest visibility, welcome bonus offers included.
Nowadays, you can find thousands of titles and types of slots, which can be grouped up in different categories such as videoslots, 3D slots, Megaways Slots, Jackpots Slots etc.
Slots can be also selected based on their theme, like the classic fruity slots, the Egypt slots and they are sometimes inspired by a movie or a TV series.
Choose casinos with the broadest selection of slot games, this goes without saying.
Additionally, make sure the casino is transparent about the slots’ payouts, also known as RTP, and the volatility.
Quality casinos also make sure to provide you with a description of the games, where all the symbols and the paylines are explained.
A demo version of the game, where you can play without real money and test the slot, should be also available.
Online poker saw its boom in the years between 2010 and 2015, however it’s still quite popular in the UK. That being said, while online casinos offering poker are definitely adding some value to their players, you will find many quality casinos where poker is not available.
In this case, though, you should be able to play videopoker (against the casino and not versus other players).
Table games include the most traditional casino games such as baccarat, blackjack, roulette and craps.
Quality casinos offer a variety of these games, for example American and French roulette.
The live version of table games is gaining more and more success among online players.
Best casinos partner with top providers like Evolution gaming, will give you the chance to play live, where real dealers and presenters will make you feel like you’re playing in real brick and mortar casino.
Obviously, usability is another fundamental component.
The site should be accessible with any type of device and must load quickly.
The core functions must be easily activated and the most important pages must be linked in the main menu.
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Welcome bonuses and other promotions
Almost all online casinos offer a welcome bonus to new members, because if they don’t, players will prefer to play elsewhere.
For this reason, it is not so much the presence of a bonus that determines the quality of a casino as the amount of the bonus, the conditions and the ability of the casino to deliver what it promises.
If these words seem too abstract to you, let’s try to give a specific example.
Assuming that a 200% bonus is better than 100% and that a bonus of up to £ 1,000 is preferable to one of up to £ 500, the key thing is that the casino honors the welcome bonus.
In the T&Cs, in fact, there is always a condition whereby the casino can choose not to assign the bonus even to a player who meets all the other conditions. As unfair as it may seem, be aware that it can happen.
In this case, however, the operator should be able to give a clear explanation to the user.
Unfortunately, we found ourselves in this situation many times: if this happens to you know that this is NOT a quality casino.
Still with regard to welcome bonuses, a quality casino does not impose unsustainable conditions.
While it is true that a wagering of around 30-35% is the norm, some operators might apply an up to 60x wagering.
From our point of view, they penalize the player too much and therefore we do not consider them quality casinos.
Other elements we take for granted
There are other factors that are fundamental to the functioning of an online casino and that we therefore take for granted.
These elements are necessary but not sufficient to consider an operator a “quality casino”.
In fact, if these elements were absent, the casino in question would be simply considered illegal or irregular.
The RTP must be regular
RTP stands for return to players and it’s expressed in percentage. It’s basically what the player gets back on average when he plays a given game. For example, if the the RTP of a slot is 97%, a player will get back (on average) £97 for every £100 wagered. The difference, 3%, is what the casino earns.
All casinos must declare this magic number for all the games. Moreover, since 2016, they are obliged to test and verify all the games match the declared RTP. To do so, they hire third-party audit companies which are responsible for the independent testing.
There are several testing bodies approved by the UK Gambling Commission, among which eCOGRA, just to name the most famous.
Because guaranteeing the games are fair is an obligation for every online casino in the UK, it cannot be considered as a quality factor.
It’s just a mere minimum requirement we do not take into consideration for our quality casino testing.
Quality Casino FAQ
What should I do before joining an online casino?
Always inform yourself to avoid putting your money on an unsafe site and to choose a quality casino.
How do I know if a casino is a quality casino?
The necessary but not sufficient condition is that the casino is certified by the UKGC and is therefore legal. Trust our site to learn about quality casinos.
What payment methods does a quality casino offer?
It normally accepts major debit cards such as Mastercard and Visa, major e-wallets such as Neteller and Skrill and in some cases even PayPal. The best casinos also offer additional payment methods such as ApplePay, PaySafeCard and more.
How can I contact customer service?
Any quality casino offers assistance in several ways: the most popular are live chat and email support, in some cases even telephone support. Chat is a player’s favorite tool because it allows you to get feedback almost immediately. The email usually allows you to get an answer within 24 hours.
Why do I need to verify my account and how can I verify it?
Account verification is required for security reasons. For example, to prevent underage players from playing; but also for issues related tomoney laundering. To verify your account, just send a copy of your ID card; in some cases, a proof of residence is also required (such as utility bills etc.)
How long does it take to receive my money?
It depends on the payment method used, so if you use an e-wallet, you will get the money almost instantly, while with a debit card, it will take between 3 and 5 working days on average. In this case, the difference between a quality casino and an average casino is the time it takes to approve (or reject) a payment. Normally, a quality casino requires a maximum of one business day to process the payment.